Implementing changes in the sales department. Part 3/12. Stage I – Team communication system.

The first stage of implemented changes should be the implementation of an effective communication system with all team members. This is a fundamental task from the point of view of implementing further changes. The diagnosis of the current communication system may indicate the following dysfunctions:

  • No regular meetings with the management of the sales department, and no wider meetings with all employees in the department,
  • Lack of any system of reporting commercial activities to the supervisor except financial data automatically generated by the system,
  • Lack of use of available system tools to record and analyze commercial activities,
  • Lack of standard internal electronic correspondence.

In connection with the identified dysfunctions that prevent efficient management of the team, the manager should establish a system of meetings and briefings with sales department employees in order to:

  • Transmission and consultation of decisions,
  • Receiving feedback on problems,
  • Informing employees about long-term goals and tasks,
  • Informing employees about results and progress in strategic areas.
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